Beside the Banner Ads, Google also offers six different kinds of rectangular ads: buttons (125 x
125), small rectangles (180 x 150), medium rectangles (300 x 250),
large rectangles (336 x 280), and two sizes of squares 250 x 250 and 200
x 200.
Although, all of the rectangles can be slotted into the same spots on the page...
with the exception of the button.
The most use of rectangles is at the beginning of articles.
You can wrap the text around the ad, forcing the reader to look at it if someone
wants to read the article. That's a good idea.
It will be best if you start with the large rectangle, the 336 x 280. The studies have shown that this format looks most like the real content added to a page. I have also tested it with other rectangular ads but this one earns the most.
The Second best is 300 x 250 rectangle.
The ad size is the perfect one when you are trying to put two same ad blocks side by side. This ads fit perfectly on almost every pages.
Buttons should generally be used in a different way to other rectangles. Like the half-banners, they’re distinctive for their small size. While that means you could slot them in anywhere, I think they work best when slipped into the sidebars.
It is also recommend using the 'wide skyscraper', text-only ads on the right hand edge of the screen — in conjunction with the 3-Way Matching.
Because most people are right handed, and even left-handed People control their mouse with their right hand —it's just what we’re used to doing. Placing the ads on the right side of the page creates less distance
between the right hand and the screen. This 'closeness' makes the user feel more comfortable and therefore more likely to click through to a link. They feel more in control of their visit experience.
125), small rectangles (180 x 150), medium rectangles (300 x 250),
large rectangles (336 x 280), and two sizes of squares 250 x 250 and 200
x 200.
Although, all of the rectangles can be slotted into the same spots on the page...
with the exception of the button.
The most use of rectangles is at the beginning of articles.
You can wrap the text around the ad, forcing the reader to look at it if someone
wants to read the article. That's a good idea.
It will be best if you start with the large rectangle, the 336 x 280. The studies have shown that this format looks most like the real content added to a page. I have also tested it with other rectangular ads but this one earns the most.
The Second best is 300 x 250 rectangle.
The ad size is the perfect one when you are trying to put two same ad blocks side by side. This ads fit perfectly on almost every pages.
Buttons should generally be used in a different way to other rectangles. Like the half-banners, they’re distinctive for their small size. While that means you could slot them in anywhere, I think they work best when slipped into the sidebars.
For example, you might have a list of links to frequently-read articles or other sites on one side of your page. Putting a button ad at the end of a list like that could help it to blend in well. The final types of text ads are those that run vertically. These come in three sizes: skyscraper (120 x 600), wide skyscraper (160 x 600) and vertical banner (120 x 240). Clearly, these are useful options for filling up the sides of the page.
It is also recommend using the 'wide skyscraper', text-only ads on the right hand edge of the screen — in conjunction with the 3-Way Matching.
Because most people are right handed, and even left-handed People control their mouse with their right hand —it's just what we’re used to doing. Placing the ads on the right side of the page creates less distance
between the right hand and the screen. This 'closeness' makes the user feel more comfortable and therefore more likely to click through to a link. They feel more in control of their visit experience.
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