While RSS Readers are falling, a new trend is rising: the ability to consume online content on mobile phones. That isn’t entirely new. Mobile phone owners have long been able to surf the Web using WAP but it was expensive and slow, and few people were desperate enough for online content to do it.
Most users, except perhaps in Japan, were happy to wait until they got home to go online. Google offered AdSense units that fitted WAP content but few publishers saw serious returns with it.
Smartphones with big screens, like the iPhone, have changed all that.It’s now possible to surf the Web comfortably, from anywhere, and using a screen small enough to fit into the palm of your hand. In fact, according to one survey, owners of iPhones and iPod Touches now spend more time online with their mobile devices than they do in front of their PCs and Macs.
That’s a real challenge for Google — and for Google’s publishers. Google isrising to that challenge. Publishers need to, as well. AdSense for Mobile Content now places an AdSense unit optimized for mobile
phones on Web pages viewed on high-end devices like iPhones.
You get one ad that appears at the top of the page, but you can choose from a wider range of sizes than before, and even include graphic ads if you want. (As Apple’s own iAds catch on, that might be a good idea. If users come to expect graphic ads on mobile devices to be that immersive, even simple AdSense image units may benefit from curious clicks.)
The implementation is simple, but you don’t need to do it. Google says that it’s capable of detecting when its ads are being served on high-end mobile devices and returning a large ad automatically. It’s also worth noting that in addition to AdSense for Mobile Content, Google also puts ads on mobile applications. That’s not done with AdSense though but through AdMob, a mobile advertising platform that Google bought in May 2010.
Its main competitor is now Apple’s own iAds system. Advertising on mobile platforms is becoming a hot business and it’s something that AdSense publishers do need to learn about.
Most users, except perhaps in Japan, were happy to wait until they got home to go online. Google offered AdSense units that fitted WAP content but few publishers saw serious returns with it.
Smartphones with big screens, like the iPhone, have changed all that.It’s now possible to surf the Web comfortably, from anywhere, and using a screen small enough to fit into the palm of your hand. In fact, according to one survey, owners of iPhones and iPod Touches now spend more time online with their mobile devices than they do in front of their PCs and Macs.
That’s a real challenge for Google — and for Google’s publishers. Google isrising to that challenge. Publishers need to, as well. AdSense for Mobile Content now places an AdSense unit optimized for mobile
phones on Web pages viewed on high-end devices like iPhones.
You get one ad that appears at the top of the page, but you can choose from a wider range of sizes than before, and even include graphic ads if you want. (As Apple’s own iAds catch on, that might be a good idea. If users come to expect graphic ads on mobile devices to be that immersive, even simple AdSense image units may benefit from curious clicks.)
The implementation is simple, but you don’t need to do it. Google says that it’s capable of detecting when its ads are being served on high-end mobile devices and returning a large ad automatically. It’s also worth noting that in addition to AdSense for Mobile Content, Google also puts ads on mobile applications. That’s not done with AdSense though but through AdMob, a mobile advertising platform that Google bought in May 2010.
Its main competitor is now Apple’s own iAds system. Advertising on mobile platforms is becoming a hot business and it’s something that AdSense publishers do need to learn about.
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