AdSense for Content comes in a range of different forms, types and formats, from simple, small link units to large video ads. But all of those different kinds of units represent only one of the seven AdSense products that Google provides. It’s a product that’s intended to run alongside website content and use algorithms to match ad inventory to the subject matter on the page.
It’s the product you’re likely to use the most and generate the most income for you.
But you should also be using AdSense for Search.
When Google first rolled out this product, it wasn’t very profitable — at least not for publishers. Recently though, Google has been working hard to improve results, allow better website blending and give publishers greater control. It’s now much more powerful than it used to be, and it should be an essential part of your website monetization.
The product itself is much simpler than all of the different AdSense for Content units. You’ll get a search field (whose length you can define), and a choice of notices declaring that users are looking at a “Google Custom
Search” box.
You can place two search fields on your website. When users search using that search box, ads are placed
next to the results in the same way that they appear next to content on a
website.
It’s a simple product that complements AdSense for Content nicely. But that doesn’t mean it’s simple to optimize. In addition to defining the search box, it’s also possible to choose where the search results appear, to design the results page, position the logo, and — most importantly— customize the search.
It’s the product you’re likely to use the most and generate the most income for you.
But you should also be using AdSense for Search.
When Google first rolled out this product, it wasn’t very profitable — at least not for publishers. Recently though, Google has been working hard to improve results, allow better website blending and give publishers greater control. It’s now much more powerful than it used to be, and it should be an essential part of your website monetization.
The product itself is much simpler than all of the different AdSense for Content units. You’ll get a search field (whose length you can define), and a choice of notices declaring that users are looking at a “Google Custom
Search” box.
You can place two search fields on your website. When users search using that search box, ads are placed
next to the results in the same way that they appear next to content on a
website.
It’s a simple product that complements AdSense for Content nicely. But that doesn’t mean it’s simple to optimize. In addition to defining the search box, it’s also possible to choose where the search results appear, to design the results page, position the logo, and — most importantly— customize the search.
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