Wednesday 31 July 2013

Top Earning Ads


There are famous ad units which can make you earn more than others.

Text Ads

Users are most familiar with the Text ads. They can look like a box with a Bold Title, a brief description along with a URL.You can also see a notice "AdChoice" to the bottom corner on the Adsense ads.

This ads come with twelve different types. There are vertical units and horizontal units, square units and rectangular units, large units and small units.

You don't have to use all the ads at a time but you have to earn which ad units are the most earner for your website. It may vary to site to site, so it will be better that you start experimenting with them.

Popular Ad Units

One of the most popular ad unit id leaderboard. The size of this ad unit is 728 x 90. It can fit perfectly on almost every site. This ad unit shows across the screen so it can bring attention of the visitors. It's mostly placed at the top of the page, above the main text.

This is a image of a leaderboard ad. The blue bold text is called the header where as the black text is the description of the ad along with green URL.

You can put this ad any where you want. Putting a leaderboard ad in between two post can also be effective and worth trying. In the other hand you can also use banner ads and half banner ads. They blends into your website completely and can gave to some clicks.

Many adsense publishers don't put a leaderboard at the bottom of the page. As Google shows in their ad heat map that it can also make money if you put leaderboard at  the bottom. But you have to make sure that your reader are going  to each the bottom of the page to click. Specially for long pages.

Overall you can track the report that the bottom ad is making money or not.

Leaderboards works perfectly on the top of your webpage blend in the page, some time ad in_between two posts can be effective.


                                Fig: A perfectly optimized half banner on this Squidoo Page

Banners (468 x 60) and half-banners (234 x 60) are  the smaller version of leaderboard. 

You can place two half banner ads instead of one banner ad. It can get blend into your content easily. You can also interchange them. Put a leaderboard for a week or so, swap it for a banner for next week and compare the result that which is earning you the most. 

But at the top of the page its useful that you put a leaderboard. It will do better than others.

Though the half-banner ads blend into content very easily for their small size, it also leave too much space on a page. So people might get alert about those ads and will not click on them.

When you are looking for an ad to put in the middle of the page of if you are using a narrow text area, then a half-banner might work for you perfectly.

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